PGC which recently acquired stake in Switcher announces the official launch of Undergarment Range for Indian Market with its Swiss brand " Switcher " from April 2011 .
At this time of Cotton Price hike ,shortage of production facility across the industry , PGC said " we always have space for our own label to be produced inhouse and we don't want to delay in the launch of the product into the Indian Market " ,talking to the General Manager of PGC Retail India Mr.N.Ramesh .
Switcher is targeting to be present over 500 counters in 6 months to test the market before it goes on a big bang expansion into the undergarment segment in India . The brand is said to focus more on the South Indian Region as Switcher Casual wear range is already being sold in the Northern Part .
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