PGC Retail Launches Switcher Undergarment in India

PGC which recently acquired stake in Switcher announces the official launch of Undergarment Range for Indian Market with its Swiss brand " Switcher " from April 2011 .

At this time of Cotton Price hike ,shortage of production facility across the industry , PGC said " we always have space for our own label to be produced inhouse and we don't want to delay in the launch of the product into the Indian Market " ,talking to the General Manager of PGC Retail India Mr.N.Ramesh .

Switcher is targeting to be present over 500 counters in 6 months to test the market before it goes on a big bang expansion into the undergarment segment in India . The brand is said to focus more on the South Indian Region as Switcher Casual wear range is already being sold in the Northern Part .

Switcher New Store at Zurich

Switcher which already has 65 Exclusive Stores in Switzerland alone opens new store at Zurich , Switzerland with its new concept " House of Switcher " .

PGC to launch Switcher Undergarment in April 2011

PGC Retail plan to enter the undergarment segment in April 2011 . In July 2010 , PGC acquired 51% of Stake in Europe based Swiss large brand Switcher Holdings SA . Switcher sells 7 million units for a population of 7.8 million people in Switzerland alone . With over 1150 Corporate Clients and 360 Stores and Corners , Switcher is the largest Leisure wear brand in Switzerland .

PGC marketing Switcher for nearly decade in India only with the knits style of Switcher for Switzerland now has announced its trial market launch of the new undergarment segment in Coimbatore . PGC targets Switcher undergarment to be present in over 200 counters as a trial in Coimbatore alone in 3 months . For the whole year of FY 12 , PGC plans to be present in over 1000 counters in South India alone with its Switcher Undergarment . Presently Switcher is sold largely in Northern India and very thinly present in South . With this undergarment Project , PGC plans to make Switcher well know in Southern India said Mr.Ramesh.N (GM PGC RETAIL INDIA ) .

T-Mart bring private label brand Heizzuer , Pitstop & HTHP

With more than 60 stores in India ,T-Mart launches private lable in their store . Heizzuers for Mens , Pit Stop for boys & HTHP for undergarments segment . 'We want to give value to customers and to do that , we need to give regular products at a very low price . We bring are own private label today to give the best price to the customer . We assure that no other brand can give our quality for such low price on regular basis ', said Mr.Ramkumar (Product Manager) . With T-Shirts from 99 Rs , Undergarments as low as 5 pack fr 149 ,etc., the price range is so low with good quality .

Quality & Price Makes Value for our customer : T-Mart

"At all our super stores we have products with low price but we don't clam that we are the cheapest . There is always some one selling some products at loss ,trying to attract customers into the store , but we believe in giving consistent supply and good quality at low price . We bet no one could give a consistent supply like us for long time with such good quality at a low price as ours to the customer " , say Mr.Ramkumar ( Product Manager T-Mart Textiles ) . T-Mart offers products from as low as Rs 9 to 999 . The average price of products sold is only 149 Rs at T-Mart and the stores have a 62.5% Walk in conversion ration with a average bill of above 280 INR . Products like
Round Neck Plan (any colour ) for mens - 99 Rs
Round Neck With Print for mens - 129 Rs
Polo Plan (any colour) for mens - 199 Rs
Polo with Pocket (any colour ) for mens - 249 Rs
Track Pant for mens - 199 Rs
3/4 For mens - 179 Rs
Shorts For mens - 149 Rs
Round Neck any colour with print for kids -99Rs
Kids Set (Shorts + TShirt) -139Rs
Track Pant for Kids -129Rs
3/4 for Kids -99Rs
Shorts for Kids -79 Rs

And more products with goods quality is available at T-Mart . "We are the cheapest for the quality we provide and sell in all market from hi to low urban locations . We believe in taking value to customers and giving consistent supply ," says Ramesh (GM PGC Retail ) .

T-Mart Plans 50 More Flagship Store by June 2010 in Tamil Nadu

T-Mart plans to open 50 more flagship store to be opened in Tamil Nadu by June 2010. Talking to Sai Shankar (head of flagship vertical) said , "we are planning to open 50 more stores in Tamil Nadu by June 2010 . The Franchise Vertical is separate and will expand with their own target of 100 more stores in the next year ".30 Stores in Chennai , 20 Stores in Rest of Tamil Nadu to be added within 5 months says Sai Shankar . "We have signed 12 store in the last month alone which will be opened in Coonoor , Kodaikanal , Chennai , Coimbatore & Maduri . We plan to expand more on the Rural market too " ...

Respect Russia - PGC Retail

PGC floats its 100% wholly owned subsidiary in Moscow 'Royal Tex Russia'. The brand Respect Russia will be retailed in Russia and be available in most of the major department stores across Russia and other individual stores . "We concentrate on both corporate and retail business as separate verticals in Russia " , said Ranjan (Director of Operations , Russia - PGC Retail). The company plans to increase its network via mixture of key accounts , distributors and agents .