PGC which recently acquired stake in Switcher announces the official launch of Undergarment Range for Indian Market with its Swiss brand " Switcher " from April 2011 .
At this time of Cotton Price hike ,shortage of production facility across the industry , PGC said " we always have space for our own label to be produced inhouse and we don't want to delay in the launch of the product into the Indian Market " ,talking to the General Manager of PGC Retail India Mr.N.Ramesh .
Switcher is targeting to be present over 500 counters in 6 months to test the market before it goes on a big bang expansion into the undergarment segment in India . The brand is said to focus more on the South Indian Region as Switcher Casual wear range is already being sold in the Northern Part .
Monday, February 21, 2011
Switcher New Store at Zurich
Switcher which already has 65 Exclusive Stores in Switzerland alone opens new store at Zurich , Switzerland with its new concept " House of Switcher " .
Wednesday, February 16, 2011
PGC to launch Switcher Undergarment in April 2011
PGC Retail plan to enter the undergarment segment in April 2011 . In July 2010 , PGC acquired 51% of Stake in Europe based Swiss large brand Switcher Holdings SA . Switcher sells 7 million units for a population of 7.8 million people in Switzerland alone . With over 1150 Corporate Clients and 360 Stores and Corners , Switcher is the largest Leisure wear brand in Switzerland .
PGC marketing Switcher for nearly decade in India only with the knits style of Switcher for Switzerland now has announced its trial market launch of the new undergarment segment in Coimbatore . PGC targets Switcher undergarment to be present in over 200 counters as a trial in Coimbatore alone in 3 months . For the whole year of FY 12 , PGC plans to be present in over 1000 counters in South India alone with its Switcher Undergarment . Presently Switcher is sold largely in Northern India and very thinly present in South . With this undergarment Project , PGC plans to make Switcher well know in Southern India said Mr.Ramesh.N (GM PGC RETAIL INDIA ) .
PGC marketing Switcher for nearly decade in India only with the knits style of Switcher for Switzerland now has announced its trial market launch of the new undergarment segment in Coimbatore . PGC targets Switcher undergarment to be present in over 200 counters as a trial in Coimbatore alone in 3 months . For the whole year of FY 12 , PGC plans to be present in over 1000 counters in South India alone with its Switcher Undergarment . Presently Switcher is sold largely in Northern India and very thinly present in South . With this undergarment Project , PGC plans to make Switcher well know in Southern India said Mr.Ramesh.N (GM PGC RETAIL INDIA ) .
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